Like a Little is a fun website developed to give users a way to flirt with one another. The site is not intended to be a serious dating website, although there is always the potential for a hook up. Through Like a Little, users can send friendly, fun and positive flirty messages to one another. The site stresses only positive, non-sexual and non-harassing messages are permitted. Users can also privately talk and search by campus. The system gives users a way to flirt anonymously with people they may meet every day. Users can describe the person they see in hopes that the individual will notice their flirty comment, or keep it even vaguer.
LAL is a product of Hawthorne Labs and was launched in 2010 on pages in over 500 Universities. They moved to the iPhone platform shortly after. The central headquarters are in Palo Alto, California. The site itself receives an average of 57,000 unique visitors per month. The number of downloads of the mobile application is unknown.
Like a Little is not you typical dating website. In fact users can flirt harmlessly if they prefer without searching for something serious. Like a Little gives users an easy, relaxed way to break the ice when they notice someone. The system encourages only positive comments that are not threatening or sexual in nature so that everyone feels comfortable.
The following is based on the “about” and other informational pages on the site, a brief comment from the creator, and the review of one college’s LAL page. LAL has been integrated into hundreds of university websites.
To post a thread, users must indicate whether it is about a boy or girl, their hair color, and then pick a spot to post from on campus. Location indicator may be turned off if desired in preferences. The thread title will appear as, for example, “Brunette Guy liked at Campus Library” and the user can then enter their comment for the person. Other users can “like” the thread or make a comment.
When a user comments on an LAL thread, he or she is given a random fruit name for that conversation thread. Each new thread generates a new fruit name in hopes of maintaining the anonymity of the user. These comments may also be “liked”.
A chat feature is also available. Users may click on a fruit that they see in a conversation thread and begin a chat session. Each user will receive a new fruit name for each new person they chat with. If you wish to ignore a chat, there is an option to ignore a user. If, for any reason, the user wishes to report that person, there is the option to Ignore and Report, with a list of reasons for reporting.
The Missed Connections Craigslist application is similar to LAL, except LAL is in real-time. As mentioned above, it is currently limited to campuses, but the website indicates that a brand new feature is in development and will be available for beta users very soon.
The founder calls LAL a “flirting-facilitator platform” or FFP. For this review, the founder, Evan Reas, was contacted via email to clarify what the new app will be about. Evan’s reply to the request for information about the new application indicated only that it will be less about flirting and more about connecting with interesting people around you. Based on LAL’s reputation, flirting will continue to be a big factor in its platform, but expansion beyond universities is inevitable.
Users may also receive notifications and messages through LAL, as well as choosing when they would like to receive email updates such as when a private message is received or someone comments on a post. Users may also receive SMS updates via text message.
Note: LAL’s Facebook page indicates that an Android version is being developed and will be available soon.
Users must sign in with Facebook. This means users must grant permission to access basic information, send email, and more. Once connected, the user is told that they are on a waitlist to be a VIP Beta user for LAL and are given their number – during review this was number 2276 – with the proviso that if the user shared the app on their Facebook wall, they would jump to number one in the line.
The iPhone app is free to download and use, as is the university version. Whether there will be a cost associated with the new application features has not been announced.
Like a Little seems focused primarily on college students who want to find an easy way to flirt. The system actually offers searches by campus and gives users the opportunity to submit their campus if it is not already included in the list. Like a Little is easy to use and gives college students a relaxed way to get to know a potential date. Like a Little is a fun application but if you are seriously looking for a relationship you should try other services.